The assignment was to create a proposal letter to a local pizza shop. In the letter we were meant to offer them a method to increase sales using EDDM coupons. I researched when pizza shops get most of their customers within the week and hour. I also calculated the cost per coupon, and compared it to the price per pizza, to come up with the amount of profit they would make. Furthermore, I found out the number of pizzas that needed to be sold for the client to break even.